About Us

Founded in 2023, Natural True was born from a simple idea: to create a snack that combines exceptional taste with genuine nutrition. Our founders, a team of health enthusiasts and food innovators, were inspired by the unique benefits of green buckwheat—a nutrient-dense, gluten-free superfood packed with protein, fiber, and essential minerals. Frustrated by the lack of truly natural snack options free from artificial additives, they set out to craft a bar that would redefine healthy snacking.

From our humble beginnings in a small kitchen, we’ve grown into a passionate team dedicated to quality and sustainability. Every Natural True bar is crafted with care, using only the finest all-natural ingredients sourced from trusted suppliers. We believe that food should be both nourishing and enjoyable, and we pour that belief into every bar we make.

Learn More About Our Mission

At Natural True, we’re more than just a brand—we’re a community of health-conscious individuals who value transparency, sustainability, and wellness. Our production process prioritizes eco-friendly practices, from minimal packaging to partnerships with suppliers who share our commitment to the planet. Whether you’re an athlete, a busy professional, or simply someone who cares about what you eat, our bars are designed to fuel your body and align with your values. Our mission is to inspire a movement toward cleaner eating and a healthier world. By choosing Natural True, you’re not just choosing a snack—you’re supporting a lifestyle that celebrates the purity of nature and the power of real food. Join us in our commitment to nourishment, sustainability, and a better future.

Why Green Buckwheat?

Green buckwheat is at the heart of every Natural True bar. Unlike roasted buckwheat, green buckwheat retains its vibrant nutritional profile, offering a rich source of plant-based protein, antioxidants, and minerals like magnesium and iron. It’s naturally gluten-free, making it an ideal choice for those with dietary sensitivities. We love green buckwheat not just for its health benefits but for its mild, nutty flavor that pairs perfectly with our other natural ingredients, like nuts, seeds, and dried fruits.

Our Commitment to Quality

At Natural True, quality is non-negotiable. We adhere to strict standards to ensure that every bar meets our high expectations:

 
• All-Natural Ingredients: We use only ingredients you can pronounce, with no artificial preservatives, colors, or flavors.
 
• Sustainable Sourcing: We partner with farmers and suppliers who share our commitment to environmental responsibility and ethical practices.
 
• Small-Batch Production: Our bars are crafted in small batches to ensure freshness and consistency in every bite.
 
• Transparency: We believe you have a right to know what’s in your food. That’s why we clearly list every ingredient on our packaging.

Our Vision

We envision a world where healthy eating is simple, accessible, and delicious. Whether you’re an athlete, a busy professional, or simply someone who cares about what you put in your body, Natural True is here to support your journey. Our bars are designed to fuel your adventures, from morning hikes to late-night study sessions, with the pure, natural energy you need to thrive.